Stay up to date with the latest announcements, press releases, and media coverage from Hoot.
Official releases from our partners announcing the Hoot rollout.
Jun 30, 2026
UK Athletics
A three-year partnership brings a new geo-verified fan community to every UK game, campus event, and gameday moment.
Read release
Jun 30, 2026
JMI Sports
JMI Sports announces the Hoot partnership — built by Wildcats, for Wildcats — with UK as its flagship collegiate partner.
Read releaseIndependent reporting on the Hoot × University of Kentucky partnership.
Jun 30, 2026
Courier Journal
Coverage from the Courier Journal, with quotes from Hoot leadership on the launch.
Jun 30, 2026
KSR / On3
Kentucky Sports Radio and On3 detail how the Big Blue Nation Canopy will change gameday.
Jun 30, 2026
LEX 18
Lexington's LEX 18 covers the launch as part of BBN Tonight.
Jun 30, 2026
Sports Business Journal
SBJ's daily Closing Bell newsletter highlights the Hoot launch.
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Kentucky announces 3-year partnership with new social media platform.
Kentucky announces 3-year partnership with new social media platform.
Kentucky announces 3-year partnership with new social media platform.
A first-of-its-kind partnership built to strengthen and unite Big Blue Nation. UK Athletics partners with Hoot, founded by UK alumni, to connect users attending Kentucky Athletics events in real time.
UK Athletics partners with Hoot.
From UK student-athletes to founders — we are proud to partner with Hoot App, Inc., a University of Kentucky alumni-led company, to reimagine how Big Blue Nation connects in real time.
A first-of-its-kind partnership built to strengthen and unite Big Blue Nation. UK Athletics partners with Hoot, founded by UK alumni, to connect users attending Kentucky Athletics events in real time.
Built by Wildcats, for Wildcats. Today, University of Kentucky and Kentucky Wildcats announced a first-of-its-kind partnership with Hoot App, Inc. — a new social platform built around verified human presence, designed to connect people in real time at live events.
Built by Wildcats, for Wildcats. @universityofky & @UKAthletics announce a partnership with Hoot, a new social platform for real-time connection at live events. Founded by Wildcat student-athlete alums.